Discounts offered on inflated prices on e-commerce must be curbed by government: Cuts International

Think tank CUTS International has urged the Indian government and regulatory bodies to take immediate action against unethical practices in the e-commerce sector. The report suggests that offering discounts on inflated prices deceives consumers and creates a false perception of savings. Instead of banning flash sales, the report recommends strengthening consumer protection measures and ensuring a level playing field for all market participants. The report also emphasizes the need for clear definitions and guidelines to differentiate between 'deep discounting' and 'predatory pricing'. Additionally, it suggests that e-commerce platforms should refrain from self-preferencing and offer content in regional languages.

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