India’s smartphone market: Shipments rise 3% in Q3 2025; Vivo leads with 20% share

India's smartphone market saw a modest 3% year-on-year growth in Q3 2025, shipping 48.4 million units driven by new launches and aggressive retail incentives. However, analysts caution that this momentum, fueled by channel push rather than pure consumer recovery, may not extend into the year-end festive period due to urban consumer sentiment and potential inventory build-up.

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